● Design – When it comes to design, more than 50% of the online shoppers didn’t return because of confusing or poor overall design and more than 90% of these shoppers announced that the visuals are a major factor that affects the buying decision. We can conclude that the design you are using can make or break your online store success.
● Structure – Another very important element that affects your sale and can help you increase your revenues is the structure of the website. According to the research, design website is the most successful in an F shape. Another fact to remember is that around 70% of the customers view the left side of the page more than the right.